For Super Bowl XLVIII in NY, Nike created the ultimate destination for speed in midtown Manhattan. I led concept and design of stage and screen, as well as five sculptural vignettes that showcase the brand’s performance innovation technologies. Genealogy of Training footwear, Flyknit footwear evolution, Super Bowl sidelines apparel, on-field uniforms from high school, NCAA and NFL, as well as a 40-Yard Dash speed track for attendees to test the newest football cleat technology.